CRAFT & COMMERCE IS A MODERN, OUTCOMES-FOCUSED DIGITAL MEDIA AGENCY. WE BLEND DATA AND CREATIVITY TO CONNECT MEANINGFULLY WITH AUDIENCES IN THEIR MOBILE, SOCIAL FEEDS AND INSPIRE ACTION AT SCALE.
2016 Social Media Campaign of the Year
WHAT WE DO
Data-Driven Audience Targeting
Case Study: Bright Pink
Turning "Ad Spend" Into Mission Delivery
Craft & Commerce built a data-driven, ad-supported impact model that has inspired over 500,000 millennial women to complete a five minute, 18-question cancer risk assessment, delivering life-saving impact for less than an extra shot of espresso at Starbucks.
- 500,000 quiz completions, and counting
- $0.15 average cost per completion
- 85% completion rate - 2x that of all other sources
CASE STUDY: Verizon Hopeline
Raising Money Through Social Engagement
Craft & Commerce orchestrated a content-driven social campaign in which Verizon donated $3 to domestic violence shelters for every use of the hashtag #VoicesHavePower, raising over $200,000.
- 65,000 messages of hope submitted in just six weeks
- $200,000 raised through use of #VoicesHavePower
- 7X return on media spend
CASE STUDY: MEASURE H
Tipping The Scales By Owning The Feed
Craft & Commerce designed a high-frequency social campaign to activate very specific targets of likely and sympathetic voters, propelling Measure H—a ballot initiative aimed at helping the homeless in Los Angeles—to a come-from-behind victory.
- 15MM impressions in week leading up to the vote
- 7X average frequency per hypertargeted voter
- 2/3 majority of voters successfully passed Measure H
Craft & Commerce’s founders are former executives of GOOD, where we had the honor of working with the largest foundations, NPO’s, and mission-driven brands in the world, including the Gates Foundation, Carnegie Corporation, United Nations, Girl Scouts, Google, Starbucks, and many more. We helped these organizations design and execute massive cause campaigns. In doing this work, we witnessed the cause communications landscape undergo a radical transformation away from mass media and toward social, mobile screens. Craft & Commerce is our response.
Craft & Commerce specializes in cutting through the noise of digital and social channels to build results-oriented, data-driven growth models for cause organizations. We combine data science, behavioral psychology, conversion optimization, and social, mobile advertising to engage new and existing constituents and inspire action at scale.
Mark is a data-driven marketer with deep experience in digital media and online acquisition. Prior to founding Craft & Commerce, Mark was General Manager of GOOD’s digital platform and GOOD/Corps agency business, which helps socially-minded brands such as Google, Starbucks, Gap, and Gates Foundation craft innovative, content-based consumer engagements. As a consultant, Mark has helped shaped the growth strategy of leading startups and brands such as Nativo, Verizon, and the NFL.
Jordan is a leading creative and technology specialist with a track record of helping brands achieve success through storytelling and social media. Prior to founding Craft & Commerce, Jordan shaped social strategy and content creation for businesses and nonprofits such as JustFab, NFL Players Trust, and Man Made Music, and served as a key figure at startups including GOOD, Yahoo! and Vault. Jordan serves on the Committee for Urban Entrepreneurship, and frequently presents on social media trends and best practices.
222 Broadway, 19th Floor
New York, NY, 10038
Drop us a note here. We look forward to connecting.