THE
ACTION
AGENCY

2016 Social Media Campaign of the Year

WHAT WE DO

Digital Advertising

Social Storytelling

Data-Driven Audience Targeting

Behavioral Psychology

Conversion Optimization

Influencer Activation

Community Growth

Content Creation

Case Study: Bright Pink 

Turning "Ad Spend" Into Mission Delivery

Craft & Commerce built a data-driven, ad-supported impact model that has inspired over 500,000 millennial women to complete a five minute, 18-question cancer risk assessment, delivering life-saving impact for less than an extra shot of espresso at Starbucks. 

• 500,000 quiz completions, and counting
• $0.15 average cost per completion
• 85% completion rate - 2x that of all other sources

CASE STUDY: Verizon Hopeline

Raising Money Through Social Engagement

Craft & Commerce orchestrated a content-driven social campaign in which Verizon donated $3 to domestic violence shelters for every use of the hashtag #VoicesHavePower, raising over $200,000.

• 65,000 messages of hope submitted in just six weeks
• $200,000 raised through use of #VoicesHavePower
• 7X return on media spend

CASE STUDY: MEASURE H

Tipping The Scales By Owning The Feed

Craft & Commerce designed a high-frequency social campaign to activate very specific targets of likely and sympathetic voters, propelling Measure H—a ballot initiative aimed at helping the homeless in Los Angeles—to a come-from-behind victory.

• 15MM impressions in week leading up to the vote
• 7X average frequency per hypertargeted voter
• 2/3 majority of voters successfully passed Measure H