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THE
ACTION
AGENCY

We’re a new breed digital agency that blends data, psychology, and creativity to connect meaningfully with audiences where they live today and inspire social action at scale.

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2016 Social Media Campaign of the Year

 
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WHAT WE DO


Digital Advertising

Social Storytelling

Data-Driven Audience Targeting

Behavioral Psychology

Conversion Optimization

Influencer Activation

Community Growth

Content Creation

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Case Study: Bright Pink 

Turning "Ad Spend" Into Mission Delivery

Craft & Commerce built a data-driven, ad-supported impact model that has inspired over 500,000 millennial women to complete a five minute, 18-question cancer risk assessment, delivering life-saving impact for less than an extra shot of espresso at Starbucks. 

  • 500,000 quiz completions, and counting
  • $0.15 average cost per completion
  • 85% completion rate - 2x that of all other sources
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CASE STUDY: Verizon Hopeline

Raising Money Through Social Engagement

Craft & Commerce orchestrated a content-driven social campaign in which Verizon donated $3 to domestic violence shelters for every use of the hashtag #VoicesHavePower, raising over $200,000.

  • 65,000 messages of hope submitted in just six weeks
  • $200,000 raised through use of #VoicesHavePower
  • 7X return on media spend
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CASE STUDY: MEASURE H

Tipping The Scales By Owning The Feed

Craft & Commerce designed a high-frequency social campaign to activate very specific targets of likely and sympathetic voters, propelling Measure H—a ballot initiative aimed at helping the homeless in Los Angeles—to a come-from-behind victory.

  • 15MM impressions in week leading up to the vote
  • 7X average frequency per hypertargeted voter
  • 2/3 majority of voters successfully passed Measure H
 

Our Team

 
 
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MARK BARKER, CO-FOUNDER / STRATEGY LEAD
Mark is a data-driven marketer with deep experience in digital media and growth marketing. Prior to founding Craft & Commerce, Mark was General Manager of GOOD’s digital platform and GOOD/Corps agency business, which helps cause organizations and socially-minded brands such as the Gates Foundation, Google, and Starbucks craft innovative, content-based consumer engagements. As a consultant, Mark has helped shaped the growth strategy of leading startups and brands such as Nativo, Verizon, and the NFL. 

JORDAN RUDEN, CO-FOUNDER / CAMPAIGN LEAD
Jordan is a leading creative and technology specialist with a track record of helping brands achieve success through social media. Prior to founding Craft & Commerce, Jordan shaped social strategy and content creation for businesses and nonprofits such as JustFab, NFL Players Trust, and Man Made Music, and served as a key figure at startups including GOOD, Yahoo! and Vault. Jordan serves on the Committee for Urban Entrepreneurship, and frequently presents on social media trends and best practices. 

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GEORGE SANCHEZ
Director of Engagement

 
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KAREN STRANSKY
Campaign Manager

 

ELLA EVANS
Content Strategist

 
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JACOB APPEL
Behavioral Design Advisor

 

OUR OFFICE

222 Broadway, 19th Floor
New York, NY, 10038

hello@craftand.com

 
 

Contact Us

Drop us a note here. We look forward to connecting. 

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