MARK BARKER, CO-FOUNDER / STRATEGY LEAD
Mark is a data-driven marketer with deep experience in digital media and growth marketing. Prior to founding Craft & Commerce, Mark was General Manager of GOOD’s digital platform and GOOD/Corps agency business, which helps cause organizations and socially-minded brands such as the Gates Foundation, Google, and Starbucks craft innovative, content-based consumer engagements. As a consultant, Mark has helped shaped the growth strategy of leading startups and brands such as Nativo, Verizon, and the NFL.
JORDAN RUDEN, CO-FOUNDER / CAMPAIGN LEAD
Jordan is a leading creative and technology specialist with a track record of helping brands achieve success through social media. Prior to founding Craft & Commerce, Jordan shaped social strategy and content creation for businesses and nonprofits such as JustFab, NFL Players Trust, and Man Made Music, and served as a key figure at startups including GOOD, Yahoo! and Vault. Jordan serves on the Committee for Urban Entrepreneurship, and frequently presents on social media trends and best practices.
Director of Engagement
Behavioral Design Advisor