CASE STUDY: MEASURE H
Tipping The Scales By Owning The Feed
Craft & Commerce designed a high-frequency social campaign to activate very specific targets of likely and sympathetic voters, propelling Measure H—a ballot initiative aimed at helping the homeless in Los Angeles—to a come-from-behind victory.
- 15MM impressions in week leading up to the vote
- 7X average frequency per hypertargeted voter
- 2/3 majority of voters successfully passed Measure H