CASE STUDY: MEASURE H

Tipping The Scales By Owning The Feed

Craft & Commerce designed a high-frequency social campaign to activate very specific targets of likely and sympathetic voters, propelling Measure H—a ballot initiative aimed at helping the homeless in Los Angeles—to a come-from-behind victory.

  • 15MM impressions in week leading up to the vote
  • 7X average frequency per hypertargeted voter
  • 2/3 majority of voters successfully passed Measure H