CASE STUDY: Verizon Hopeline
Raising Money Through Social Engagement
Craft & Commerce orchestrated a content-driven social campaign in which Verizon donated $3 to domestic violence shelters for every use of the hashtag #VoicesHavePower, raising over $200,000.
- 65,000 messages of hope submitted in just six weeks
- $200,000 raised through use of #VoicesHavePower
- 7X return on media spend