CASE STUDY: Verizon Hopeline

Raising Money Through Social Engagement

Craft & Commerce orchestrated a content-driven social campaign in which Verizon donated $3 to domestic violence shelters for every use of the hashtag #VoicesHavePower, raising over $200,000.

  • 65,000 messages of hope submitted in just six weeks
  • $200,000 raised through use of #VoicesHavePower
  • 7X return on media spend