Case Study: Bright Pink
Turning "Ad Spend" Into Mission Delivery
Craft & Commerce built a data-driven, ad-supported impact model that has inspired over 500,000 millennial women to complete a five minute, 18-question cancer risk assessment, delivering life-saving impact for less than an extra shot of espresso at Starbucks.
- 500,000 quiz completions, and counting
- $0.15 average cost per completion
- 85% completion rate - 2x that of all other sources